I thought I would kick off my first Aspire2BLean blog with a reflection on Lean Thinking. I was leafing through an old in-flight magazine, and I came across a quote from Ken Segall, who was behind Apple’s creative ad work. He said “Simplicity was the lens through which Steve Jobs observed everything.”

Keeping it simple was his mantra, and the products that were born from this, demonstrated it uniquely. I am sure he never considered that he was at the forefront of “Lean Thinking”, but keeping it simple is what we do as lean practitioners, or at least ditching unnecessary complexity. These will be the watch words that will be fundamental in this business and where we will challenge any business or operation to reduce non required work or process waste.